We all used to use tape cassettes – sometimes we just need to move on. I’ve got experience in journalism and B2B corporate marketing. I blend brand storytelling and commercial thinking.

Your lead and demand gen programmes will fail, while draining budget if they’re underpinned by rubbish content.

It’s not about you; it’s about your customers. I take a market focus to maximise appeal. Trust me – I am smart enough to work with your business.

The biggest risk is drowning in a sea of mediocrity. I will make you stand out from the crowd, for all the right reasons.

Most copywriters aren’t very good. Use a ‘cheap’ freelancer and you’ll pay in a different way - wasting the time of you, and at least one other C-level exec. What’s the cost of that on strategy and NBD?